Blogs
Notes on social media that actually get done.
How founders plan, write, and ship content across LinkedIn, X, Instagram, Facebook, and Reddit.
What Makes a Founder Story Post Actually Perform on LinkedInFounder story posts either land hard or fall completely flat. Here’s what separates the ones that perform from the ones that get scrolled past.
LinkedIn Posting Frequency: How Often Is Too Often?There’s a real point where more LinkedIn posts hurt more than they help. Here’s how to find your ceiling before you hit it.
How to Use Reddit for B2B Authority Without It Feeling Like an AdReddit punishes anything that reads as marketing. Here’s how B2B founders can build real authority there without getting banned or ignored.
How to Write Social Media Posts That Sound Like You, Not a TemplateTemplated social posts are easy to spot and easy to ignore. Here’s how to keep your actual voice while still writing efficiently.
A Simple Framework for Choosing One Social Media Goal Per PlatformTrying to do everything on every platform is why most social strategies stall. A simple framework for picking one goal per platform.
Why Most Founder Content on LinkedIn Doesn’t Work (And What Does)Founder LinkedIn content usually fails for the same handful of reasons. Here’s what breaks it, and what founder posts that actually perform have in common.